Description:
Performed by GfK NOP/OmniTel of Princeton, NJ, for American Media Services
August 11-13, 2006.
Part of a weekly national random-digit dialing telephone omnibus survey. Sample includes 1,008 American adults. This survey is statistically significant and is considered to reflect American opinion within +/- 3 percent.
1. In the year since Hurricane Katrina, which of the following actions have you taken, if any, to better equip your household to survive a widespread emergency in your community?
| Bought candles and flashlights | 61.5% |
| Checked batteries for all battery-powered emergency equipment | 54.0 |
| Stockpiled non-perishable food and water | 46.2 |
| Bought or checked a battery-powered radio | 43.4 |
| Supplied backup gasoline for car | 17.8 |
| Bought a generator and operational gasoline | 10.2 |
| Other | 7.3 |
| None | 20.7 |
2. If your community experienced a large-scale emergency, and you could only have one of the following items, aside from non-perishable food and water, which item would that be?
| Generator and gasoline | 34.2% |
| Car full of gas | 23.4 |
| Radio with batteries | 16.3 |
| Flashlight with batteries | 15.2 |
| Gun or other weapon | 8.0 |
| Don't know/no response | 2.9 |
3. Do you currently own a working battery-powered radio in your home?
| Yes | 76.7% |
| No | 22.9 |
| Don't know/No response | 0.4 |
4. When did you last check your battery-powered radio and its batteries?
| Within the last month | 44.1% |
| Within the last 3 months | 18.8 |
| Within the last 6 months | 11.8 |
| Within the last year | 7.2 |
| Longer than a year | 16.5 |
| Don't know/no response | 1.5 |
5. When did you buy your battery-powered radio?
| Within the past year | 25.4% |
| Within the past 6 months | 6.0 |
| Within the past 3 months | 5.7 |
| Longer than a year ago | 73.8 |
| Don't know/no response | 0.8 |
6. How important is it to you that you have in your home a battery-powered radio with a supply of batteries? (Base: currently own a working battery-powered radio in home)
| Extremely important | 38.6% |
| Somewhat important | 40.0 |
| Not very important | 12.9 |
| Not at all important | 6.1 |
| Don't know/no response | 0.5 |
7. For many years, Americans have been advised to use the switch between daylight savings time and standard time to check the batteries on the smoke alarms in their homes. Do you also use these 6-month reminder dates to check the batteries on your battery-powered radio? (Base: currently own a working battery-powered radio in home)
| Yes | 34.6% |
| No | 64.5 |
| Don't know/No response | 0.9 |
8. In the event your community experiences an emergency, do you know which local radio station you would tune to in order to get emergency information?
| Yes | 64.9% |
| No | 34.6 |
| Don't know/No response | 0.5 |
9. In the event your community experiences an emergency, do you think your local radio stations would be able to provide you with the information you need to get through the emergency?
| Yes | 83.8% |
| No | 11.5 |
| Don't know/No response | 4.8 |
10. How often do you listen to the radio?
| Several times a day | 49.4% |
| Once a day | 21.4 |
| Several times a week | 8.9 |
| Once or twice a week | 5.6 |
| Not very often | 9.8 |
| Not at all | 5.0 |
11. During what parts of the day do you usually listen to the radio?
| In the morning as you get up to prepare for the day | 46.4% |
| During your morning drive to work | 53.6 |
| At work | 25.4 |
| During lunch | 24.6 |
| During your afternoon drive home | 56.3 |
| Upon your arrival home | 20.9 |
| Late evening | 30.8 |
| Don't know/no response | 5.7 |
12.You may or may not have noticed, but many stations have begun making programming changes in order to better serve their listeners. Have you noticed any recent programming changes as you listen to your favorite stations?
| Yes | 20.1% |
| No | 79.1 |
| Don't know/no response | 0.7 |
13. National media and various trade magazines have written about high-definition, or HD Radio, particularly in the past year. How familiar are you with HD Radio?
| Heard a lot about it | 9.4% |
| Have only heard a little bit about it | 35.8 |
| Have not read or heard about it | 54.7 |
14. Based on what you have heard or read, in your opinion, which of the following best describes HD radio?
| It is a digital signal that provides much clearer reception and allows a radio station to provide listeners who have have bought a digital receiver with additional programming on the same frequency | 52.4% |
| It is a satellite receiver that offers more than 100 channels of music, comedy, talk and sports to the consumer who purchases a special receiver and agrees to pay a monthly fee | 35.3 |
| Don't know/no response | 12.2 |
15. If you could only listen to traditional commercial radio or satellite radio, which would you pick?
| Commercial radio | 56.2% |
| Satellite radio | 36.7 |
| Don't know/no response | 7.1 |
16. Compared with five years ago, would you say you are listening to the radio more, less or about the same?
| More | 21.4% |
| Less | 26.8 |
| About the same | 51.4 |
| Don't know/no response | 0.4 |
17. Looking ahead five years from now, would you say you will likely be listening to the radio more, less or about the same as you are now?
| More | 12.7% |
| Less | 10.8 |
| About the same | 74.3 |
| Don't know/no response | 2.1 |
18. Many radio stations are now beginning to offer their programming over the internet. Have you ever listened to radio on the internet?
| Yes | 36.1% |
| No | 63.9 |
19. How likely do you think you it is that you will be listening to radio over the internet in the future?
| Very likely | 16.6% |
| Somewhat likely | 25.0 |
| Not very likely | 22.7 |
| Not likely at all | 34.8 |
| Don't know/no response | 0.8 |
20. If your favorite radio stations were available on the internet, would you ever download some of the programming onto a digital audio player for playback?
| Yes | 31.3% |
| No | 66.3 |
| Don't know/no response | 2.4 |
21. How do you typically learn about new music you are interested in?
| The radio | 62.5% |
| Talking with friends | 42.8 |
| Watching television | 41.1 |
| Reading reviews in newspapers or magazines | 24.2 |
| The internet | 18.1 |
| Any place else | 7.0 |
| None | 0.2 |
| Don't know/no response | 4.6 |
22. How many of your favorite local radio stations programming do you think is produced locally in your own community?
| All of it | 12.0% |
| Most of it | 32.4 |
| Some of it | 36.8 |
| None of it | 13.0 |
| Don't know/no response | 5.9 |
23. Has any local station in your community ever asked you to provide input or suggestions about its programming or content?
| Yes | 21.5% |
| No | 77.6 |
| Don't know/no response | 0.9 |
24. Would you like to be asked for input on programming by your local radio stations?
| Yes | 30.4% |
| No | 68.3 |
| Don't know/no response | 1.3 |
25. If a local radio station asked you for input on its programming and content, what would your suggestions concern?
| News | 71.8% |
| Music content | 71.7 |
| Local events or consumer messages | 65.6 |
| Weather | 63.5 |
| Traffic | 51.5 |
| Commercials | 35.9 |
| Comedy | 33.2 |
| Sports | 31.9 |
| Other | 5.1 |
| Don't know/no response | 5.8 |
26. How important is it to you that your favorite radio station programs and broadcasts from your community?
| Extremely important | 29.5% |
| Somewhat important | 46.1 |
| Not very important | 11.7 |
| Not at all important | 11.8 |
| Don't know/no response | 0.9 |
27. Are you currently a subscriber to satellite radio?
| Yes | 7.4% |
| No | 92.3 |
| Don't know/no response | 0.3 |
28. How satisfied are you with your satellite radio sound quality?
| Very satisfied | 70.1% |
| Somewhat satisfied | 22.1 |
| Not very satisfied | 5.7 |
| Not at all satisfied | 1.2 |
| Don't know/no response | 0.9 |
29. How likely are you to purchase satellite radio for your car or home in the next few years?
| Extremely likely | 5.1% |
| Somewhat likely | 18.8 |
| Not very likely | 28.1 |
| Not at all likely | 46.1 |
| Don't know/no response | 1.9 |
