Description:
Conducted by GfK Custom Research of Princeton, NJ, for American Media Services September 7-9, 2007
Part of a weekly random digit dialing telephone omnibus survey. Sample includes 1,017 American adults and is considered to reflect American public opinion with + / - 3 percentage points.
1. How often would you say that you listen to the radio? Would you say...
| Once a day | 26% | } 63% one or more times a day |
| Several times a day | 37 | |
| Several times a week | 14 | |
| Once or twice a week | 6 | |
| Not very often | 10 | |
| Not at all | 8 |
2. Compared with five years ago, would you say you are listening to the radio more, less or about the same?
| More | 19% | } 74% listen the same or more |
| About the same | 55 | |
| Less | 26 |
3. When you get in your car, do you usually turn on the radio?
| Yes | 74% |
| No | 21 |
| Don't own a car | 5 |
4. Are you currently a subscriber to satellite radio?
| Yes | 11% |
| No | 89 |
5. Asked only of subscribers to satellite radio (sample size is 114)
How satisfied would you say you are with your satellite radio? Would you say...
| Very satisfied | 69% |
| Somewhat satisfied | 25 |
| Not very satisfied | 4 |
| Not at all satisfied | 0 |
| Don't know | 2 |
6. Asked of subscribers to satellite radio (sample size is 114)
How likely would you say you are to renew your subscription to satellite radio when it expires? Would you say...
| Very likely | 75% |
| Somewhat likely | 18 |
| Not very likely | 5 |
| Not likely at all | 2 |
7. Asked of non-subscribers to satellite radio (sample size is 886)
How likely would you say you are to purchase satellite radio for your car or home in the next 12 months? Would you say...
| Very likely | 4% |
| Somewhat likely | 7 |
| Not very likely | 21 |
| Not at all likely | 68 |
8. We were wondering what you think would prompt you to listen to regular radio more. Do you think you would listen to the radio more if ... (Answers are percentage answering "yes")
| There was more music or entertainment content on the radio | 66% |
| There were fewer commercials on the radio | 66% |
| There was a greater selection of music on the radio | 61% |
| There were new or different formats on the radio | 43% |
| There was greater coverage of local news and issues on the radio | 41% |
| There was more national news on the radio | 33% |
| There was more talk from DJs or announcers on the radio | 17% |
| None | 14% |
