Description:
Administered by GfK Custom Research North America to a Nationwide
Sample of 1,005 American Adults on March 27-29, 2009
Sample error is plus or minus 3 percentage points. (All answers are in percentages unless marked)
1. Compared with five years ago, would you say you are listening to the radio more, less or about the same?
| More | 18% | } 73% |
| About the same | 55 | |
| Less | 26 | |
| Don't Know | 1 |
2. When commercial breaks come on the radio, would you say that you usually ...
| Stay tuned to that station | 56% |
| Change the station to another one | 33 |
| Turn off the radio | 6 |
| Don't know | 4 |
2a. (Asked of the 334 respondents who said they change stations:) How long would you say it takes before you change the station to another one? Was it...
| Right Away | 54% | } 76% |
| About 30 seconds | 22 | |
| About one minute | 11 | |
| About two minutes | 3 | |
| Three Minutes or more | 9 | |
| Don't know | 1 |
3. Some radio sites play only on the Internet, and some radio stations play the same on the Internet as they are playing on regular radio. Have you ever listened to Internet-only radio on the Internet?
| Yes | 27% |
| No | 73 |
3a . [Asked of the 271 people who have listened to Internet-only radio on the Internet:] When was the most recent time you listened to Internet-only radio on the Internet? Was it…
| Within the past week | 36% | } 51% |
| Within the past month | 15 | |
| Within the past 6 months | 25 | |
| Within the past year | 11 | |
| Longer ago than one year | 13 |
3b. (Asked of the 271 people who have listened to Internet-only radio on the Internet:) When you listen to Internet-only radio on the Internet, if you had a choice between paying a small monthly subscription charge or listening to commercials, which would you prefer? Would you prefer to…
| Pay a small monthly subscription fee | 23% |
| Listen to commercials | 70 |
| Don't now | 7 |
3c. [Asked of the 62 people who were willing to pay a subscription charge:] For a subscription charge that you would pay the provider of Internet-only stations, how much money per month do you think you would be willing to pay? Do you think it would be…
| $4/month | 78% | |
| $6/month | 3 | |
| $8/month | 14 | |
| Don't know | 6 |
3d. [Asked of the 786 people who have never listened to Internet radio over the Internet :) How likely do you think it is that you will be listening to radio over the Internet in the future? Would you say….
| Very likely | 6% | } 21% |
| Somewhat likely | 15 | |
| Not very likely | 30 | |
| Not likely at all | 49 |
4. What type of equipment do you think you are likely to use to listen to Internet-only in the future? Do you think you will use…
% answering yes.
Have listened to Internet-only radio |
Likely to listen to Internet-only radio N=154 |
|
| A computer at home | 87% | 86% |
| A computer at the office | 51 | 26 |
| A cell phone or other mobile device | 39 | 23 |
| An Internet connection in your vehicle | 46 | 22 |
| None | 4 | 8 |
4. Do you currently have wireless Internet service or WiFi Internet service in your home?
| Yes | 48% |
| No | 51 |
| Don't know | 1 |
5. How interested, if at all, would you say that you would be in having an Internet connection in your current vehicle or your next vehicle? Would you be…
| Very interested | 15% | } 46% |
| Somewhat interested | 31 | |
| Not at all interested | 54 | |
| Don't know | 1 |
5a. [Asked of the 454 people interested in having an Internet connection in their car:] How interested, if at all, would you say you would be in listening to Internet-only radio in your vehicle? Would you be…
| Very interested | 24% | } 88% |
| Somewhat interested | 64 | |
| Not at all interested | 12 |
6. What would you say is your favorite way to listen to radio? Would you say…
| Regular radio | 72% |
| Satellite radio | 15 |
| Internet radio | 7 |
| HD Radio | 3 |
| Cell phone | <1 |
| Don't know | 3 |
7. We were wondering what you think would prompt you to listen more to Internet-only radio. Do you think you would listen more to Internet-only radio if …
Percentage answering yes.
| Have already listened N=271 |
Have never listened N=729 |
|
| There were fewer commercials on Internet radio | 74% | 50% |
| You could listen to it in your vehicle | 74 | 48 |
| There was a greater selection of music on Internet radio | 73 | 50 |
| There was more music or entertainment content on Internet radio | 69 | 45 |
| There were new or different formats on Internet radio | 52 | 36 |
| There was greater coverage of local news and issues | 49 | 37 |
| There was more national news on the radio | 43 | 29 |
| There was more talk from DJs or announcers on Internet radio | 18 | 10 |
8. Sometimes, broadcasters discuss controversial matters of public interest. Do you think the federal government should be allowed to require that all broadcasters must devote air time to provide opposing views regarding these matters?
| Yes | 35% |
| No | 60 |
| Don't know | 6 |
9. Would you say that most broadcasters are already complying with the “spirit” of this proposed federal requirement?
| Yes | 52% |
| No | 35 |
| Don't know | 13 |
10. Think about all the shopping you do for a moment. In general, how often do you notice music playing in the background when you go shopping? Would you say you usually notice music playing…
| Always | 24% | } 59% |
| Most of the time | 35 | |
| Sometimes | 25 | |
| Seldom | 10 | |
| Never | 5 | |
| Don't know | 1 |
11. If a store playing music while you were shopping would occasionally include brief advertisements that made you aware of special offers going on in the store or made you aware of other stores in the area that might be of interest to you, would you feel that this might make your shopping experience easier?
| Yes | 51% |
| No | 47 |
| Don't know | 2 |
