This includes determining a location for your station using the sophisticated population and demographic/qualitative signal coverage modeling. It also includes guiding the design of an antenna that maximizes your coverage and revenue potential, based on target audience demographics and qualitative profile.
AMS Engineering department maintains numerous databases - some public but many exclusive and proprietary – to answer basic broadcast business questions such as:
- Where are the listeners with the highest income?
- Where should I locate my tower to reach the highest concentration of Hispanic population?
- What demographic group does an existing station's coverage best match?
Our goal is to help clients formulate the best forward business strategy based on sound scientific data.
